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Dior Spring Summer 2010

Is it underwear? Is it a dress? Who cares when it looks this good. John Galliano, championed the underwear as outerwear trend in his Couture collection and continues it for S/S 10. He also rocked a fabulous trench coat for his bow at the end. A showman in every sense of the word.

Filed under: Dior, fashion, john galliano, Spring / Summer 2010

The Lady Noir Affair

Lady Dior is the label’s classic evening-box bag and said bag is showcased stunningly in this Film Noir, starring Oscar-winning actress Marion Cotillard. This mini-movie is directed by Olivier Dahan, who previously directed Cotillard in the Edith Piaf biopic, La Vie En Rose.

Naturally, the movie was designed by John Galliano and everyone looks mean, moody and trĂ©s chic. This is billed as ‘Chapter One’, with ‘Chapter Two’, entitled ‘Lady Rouge’ likely to premiere next season. There will be four short films in total.

Fashion films are the way forward. Labels are using the them to raise their brand awareness on the internet and they can nurture the brand image in the direction they want, not only that, far more information can be communicated than in a still image and it’s always nice to watch an exquisite film.

Filed under: by lady dior, Dior, fashion, fashion films, john galliano, la vie en rose, maron cotillard, olivier dahan, the lady noir affair