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We Heart Roxy Heart

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On Wednesday evening the lovely girls at Tea & Cake PR put on a delightful spread of mini cupcakes and sparkling wine as the grey skies of London left us frizzy haired and looking a little wind swept! The purpose was to officially launch the temporary pop up store for the new Roxy Heart collection. Now in its second season, Roxy Heart welcomes Zakee Shariff to bring a vibrant and colourful touch to the AW09 collection. Inspired by Steve Miller’s ‘Fly Like an Eagle’ lyrics, Zakee employs a naturalistic approach taking the four elements (fire, earth, wind and water) as inspiration. The result sees embroidered eagles and cute painted triangles adorn shirt dresses, oversized tees and silk dresses. Chunky knitted cardigans and a beaten red leather jacket look organically rustic, perfect for Autumnal days and winter walks. A far cry from the usual ‘surfwear’ associations, Roxy Heart distinguishes itself from the mainline as a directional and fashion-led range, comfortably it seems sitting in it’s temporary location at talent hot-bed store, Beyond the Valley.

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Filed under: AW09, Beyond the Valley, Roxy, Roxy Heart, Tea and Cake PR, Zakee Shariff